Idea Napkin No. 1

Me.
My name is Breyenne Flynch, but I most often just go by the name Brey. My skills include great time management, organizational skills, great communication and I am a self-starter when it comes to completion of tasks. My experience includes over two years of retail and customer service experience, therefore I know what it takes in order to heighten the overall customer experience. I also have over a year of supervisory experience, therefore giving me necessary skills to lead a large team of people in high stress situations. My aspirations, as far as with this business venture and in my own personal goals, I would one day like to own my own public relations firm that will be able to help clients meet their organizational goals or help them in times of crisis. I see this playing a huge role in my life because this is something that I care about, something that I can see myself doing long term and it aligns with the skills that I currently possess and will continue to grow.


What can I offer to customers?
With Inspiration PR, I am offering customers a chance to reach out for the help they need for their businesses to grow and maintain their businesses. We want to help businesses, whether they are in a crisis or just want good publicity, get and keep their flow of customers through means they may not be able to access themselves. Inspiration PR is a great way for businesses to have high quality campaigns for their needs at a cost that is beyond affordable.


Who am I offering to?
Considering my concept for a business is a PR firm, my consumer target audience is more toward small business owners or small firms that would need promotional/campaign help for crises or to spread awareness about their businesses.


Why do they care?
I feel like customers would use my services if they are in a place where they cannot advertise their businesses, are facing some sort of crisis that may affect business or just want to spread awareness about services. This would help build their customer base up to a substantial point and I feel like businesses that have no where else to turn could want to use this service.


My core competencies?
What sets me apart from other PR firms would be that Inspiration PR is targeted more toward small businesses and firms compared to other agencies being more specialized in specific industries and for larger businesses due to receiving more money. The goal of my company is not necessarily to get the most income, but to provide quality service for a reasonable price.


   When I look at this "idea napkin," I definitely feel that there are some components that I can work on. It makes me question the direction that I would want to take with the business and I feel like I would either make changes to who my customers are and possibly having a more specific service.